A Sign In The Dark Is A Hole In Your Marketing.
Today I was asked to add some photos to a Social Media campaign for Peter Horne at Brightworks Electrical Services. He had just completed the Signage Lighting for Bostin Brew Co at Merewether NSW.
As the old saying goes, “A business without a sign is a sign of no business“.
We say, “A sign without a light is in the dark half the time“.
What other holes do you have in your marketing?
I have created a checklist that we use for our premium marketing clients. It will help you cover all bases.
Create A Marketing Plan
Create A Detailed Marketing Plan
Include a style guide
Register Domain :
Create a Website: Draft
- Confirm website is ready to go live
- Change the DNS Record to allow the website to go live.
Create a firewall account to protect your website.
Confirm SSL Certificate
Confirm website daily backup
Create Google Analytics and Webmaster Tools
Confirm Google Tag Manager
Confirm Google structured Data
Confirm Google AMP page settings
Create a Yoast SEO account.
Complete SEO checklists to see compliance results
Take measurements and make improvements to SEO results.
Optimise Content
Optimise Images
Improve Web Speed
Improve Links
Improve mobile-friendliness
External to your website
Create articles using the results of Google Tracking
Create Backlinks opportunities
Create Physical Marketing Collateral
Presentation folder
Business card
Detailed Style Guide
Our Story Brochure
Create a story brochure, not just a marketing brochure of your skills, tell your story, cover what, when, where, why, how, and who you are.
Our Services Pamphlet
Create a graphical Services Brochure, showing you and your team doiung the work.
Create a Social Media Plan
Facebook Marketing Plan
LinkedIn Marketing Plan
Instagram Marketing Plan
Twitter Marketing Plan
Pay Per Click Marketing Plan
Create Google Adwords Campaign
Create Facebook Marketing Campaign
